IELTS Reading Test 1 Section 3- Copy
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A Comparative study of Innovation Practices in Business.pdf
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Question 1 of 2
1. Question
Questions 27-33
Look at the following theories (Questions 1– 7) and the list of experts below.
Match the theories with the correct expert A-E.
You may use any letter more than once.
A. Afuah
B. Kim and Mauborgne
C. Utterback
D. Hargardorn and Sutton
E. Kahn and Hirshhorn
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27. A business cannot rely on the success of one good innovation.
28. A group approach is an effective way of generating innovation,
29. Employees are more creative in a culture that accepts failure.
30. Radical innovations will provide greater income than minor changes.
31. Businesses with a structured approach to innovation are more likely to succeed.
32. Innovation consists of a new idea combined with business potential.
33. A business that concentrates on responding to clients needs may overlook the need for wider development.
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Question 2 of 2
2. Question
Questions 34-40
Complete each sentence with the correct ending A-I below.
A. can be to develop a sympathetic manufacturing environment.
B. must put time and money into innovation.
C. can be a very cost-effective way of achieving innovation.
D. may require a more sophisticated communication system.
E. may give rise to a lengthy period between initial concept and launch
F. could be attributed to an unwillingness to accept the risk
G. can be to work out the saleability of a future product
H. would be to put more money into the analysis of customer demand.
I. might involve collaboration with another company with particular expertise.
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34. A business cannot rely on the success of one good innovation.
35. A group approach is an effective way of generating innovation,
36. Employees are more creative in a culture that accepts failure.
37. Radical innovations will provide greater income than minor changes.
38. Businesses with a structured approach to innovation are more likely to succeed.
39. Innovation consists of a new idea combined with business potential.
40. A business that concentrates on responding to clients needs may overlook the need for wider development.
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